This Marketing lesson gives a very fun and interesting look into how a new product should be approached in terms of Marketing and Consumer Behavior. The lesson introduces a new product, and shows the process of doing a market-analysis for it. It includes basic marketing principles such as:
-Hofstede's Cultural Dimensions
-4 P's of Marketing
And a lot more!
The lesson is also designed to be fun and engaging, suitable for many ages and levels of students in the business/marketing field!