Marketing - Consumer Behaviour

Marketing - Consumer Behaviour
Marketing - Consumer Behaviour
Marketing - Consumer Behaviour
Marketing - Consumer Behaviour
Marketing - Consumer Behaviour
Marketing - Consumer Behaviour
Marketing - Consumer Behaviour
Marketing - Consumer Behaviour
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Presentation (Powerpoint) File

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26 MB|19 pages
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Product Description
This Marketing lesson gives a very fun and interesting look into how a new product should be approached in terms of Marketing and Consumer Behavior. The lesson introduces a new product, and shows the process of doing a market-analysis for it. It includes basic marketing principles such as:
-Hofstede's Cultural Dimensions
-4 P's of Marketing
-Maslow's Hierarchy
-Appeals/Design/Target Msarkets

And a lot more!
The lesson is also designed to be fun and engaging, suitable for many ages and levels of students in the business/marketing field!
Total Pages
19 pages
Answer Key
N/A
Teaching Duration
1 hour
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