Marketing Course UPDATED 2023
This Marketing Course contains lessons, activities, case studies, tests, a culminating activity and final exam. The resources are separated into folders by unit... (Marketing Basics, Trends in Marketing, Digital Marketing, Analyzing Companies, Cases and Extras). These resources explore current marketing topics and trends and incorporate multi-media technology including video, website investigations and online articles. I have taught Marketing for over 15 years and have updated and expanded my lessons during that time.
1. Product Life Cycle
2. Logos (Hidden Messages in Logos)
3. Marketing Mix
4. Advertising Comparison Chart
5. Market Niche
6. Business Names
7. Marketing Concept
8. Lemonade Game
10. Product Placement
11. 22 Immutable Laws of Marketing
12. SWOT Analysis
13. Press Release Questions
Trends In Marketing
2. 30 Marketing Buzzwords
3. NFTs - Digital Assets (art, music, in-game items and videos)
4. Advertising Week Analysis
5. "Social Shopping"
6. Instagram Marketing
7. Gary Vaynerchuk (Marketing Expert)
2. Google AdWords
3. TV vs. Internet Ads
4. YouTube Stars
5. Artificial Intelligence Marketing
6. Fake Online Reviews
7. Creating Canva Ads
8. Facebook, Snapchat and Instagram Marketing
9. Social Media Influencers
This section has presentations and activities to investigate 16 different well known companies. The company names are not listed in this description due to trademark guidelines. Use the descriptions below as hints...
1. Toy Company - "Bricks"
2. Soft Drinks
3. Giant Online Retailer
4. Socially Responsible Ice Cream
5. The Most Iconic Shoe Company
6. Giant Electonics Retailer
7. Social Networks
8. Post Your Items For Sale Website
9. Athletic Clothing
10. Golden Arches
2. Buying Process
3. Determining Price
4. Features and Options
5. Cereal Box Activity
6. Organizing a Picnic (Demand Activity)
7. Packaging Assignment
8. Selling Products at Lunch
9. Stock Market
10. Marketing Quiz and Test
11. Marketing Movie #1 Questions
12. Marketing Movie #2 Questions
13. Marketing EXAM
NOTE! This bundle is continuously updated as I find and utilize new topics with my marketing class.
Detailed Descriptions of just some of the resources in this bundle...
1. 30 Marketing Buzzwords
2. Immersive Experience
6. Snackable Content
10. Contextual Marketing
11. Value Proposition
12. Earned Media
13. Big Data
17. Social Commerce
19. Two-Way Conversation
20. Native Advertising
22. Custom Activation
25. Growth Hacker
27. Thought Leader
28. 360 Campaign
29. Agile Marketing
2. Advertising Week Analysis
1. The Spots Everyone Talked About at Advertising Week
2. History of Advertising in 60 Seconds
3. Today's Advertising Landscape Infographic
4. The Best Quotes at Advertising Week
Students will be analyzing several commercials, articles, an infographic and quotes from Advertising week. This lesson covers some the hottest current trends in advertising. It includes an answer key and a sample of student responses. Links to the videos, articles and an infographic are provided.
3. Largest Internet Based Retailer
1. Selling Everything
2. Grocery Delivery
3. Same Day Delivery
4. Web Services
5. Low Profit Strategy
6. Book Selling
7. Picking TV Shows
8. Drone Delivery
4. Socially Responsible Ice Cream Company
1. Summary of important facts about the company
2. Examining Advertisements and Commercials
They are a very socially responsible company…
* Help people in the 3rd world
* Purchase fair trade products
* Free cone Day
* Helping the environment
* Supporting Schools
5. Giant Electronics Retailer
• Their limitation is that they have BIG stores and LOTS of employees
• More and more people are migrating to shopping on-line
• An online business has fewer costs
• Article - "BB Closing 15 Stores"
Article - Retailers Turn Showrooming into Innovation Opportunity
6. Soft Drink Wars
Company #1 Topics
· Magical Bottle Shape
· Impulse Buying
· Brilliant Marketing - Inspiring Emotions
· Marketing Blunder of the Century
Company #2 Topics
· Finding New Ingredients for Healthier Products
· Focus Groups and Professional Testers
· The First African American Sales Team
· Product Placement
This lesson includes video links and information, a website activity and an online article and questions.
25 Commercials and Questions
• Show the commercials to your students using the links provided
• Students will answer a series of questions for each commercial
• I have shown/tested these commercials with many classes (some for several years)
• They are exciting, funny and definitely grab students’ attention
e-commerce or electronic commerce is using the internet to exchange information and conduct business.
Topics and Activities
1. Advantages of e-commerce
2. Comparison shopping
3. Reasons why customers are reluctant to shop on-line
4. Security Risks
6. Electronic Data Interchange
10. Click and Mortar companies
11. Bricks and Clicks
12. E-commerce examples: e-Bay, kijiji and Etsy.com
13. Activity #1 Buying Stuff On-line
14. Activity #2 Find an e-commerce site
15. Activity #3 Comparison Shopping
16. Activity #4 Preparing to set-up and e-commerce business
9. Fake Online Reviews
• This investigation reveals an entire industry devoted to helping businesses mislead customers.
• The better the reviews, the more we trust a business.
• Marketplace went undercover posing as a new business to discover how companies can buy a positive reputation online.
• Companies will write fake reviews for $5
• Companies can pay to add thousands of views to YouTube videos
This lesson includes links to videos, websites and online activities for students to explore this topic.
10. Google AdWords
AdWords is an online advertising tool run by Google that allows businesses to display their ads on Google's search engine
Topics covered in this lesson...
3. Negative Words
7. CTR (Click Through Rate)
8. Ad Rank
9. Ad Quality
10. Free Organic Listings
11. AdWord Help Center
· These sites are funding platforms to help you launch your business or idea. The product videos are exciting, quick and definitely grab students’ attention.
· Many of the ideas have received hundreds of thousands of dollars in funding. Many very dynamic products are outlined in this presentation.
12. Lemonade Game
This is a great game activity to teach students about many business concepts including price, supply/demand, expenses and profit.
• Play 14 rounds of the Lemonade Game and record their information/results for each round in a table
• Determine how many supplies to purchase including lemons, sugar, cups and ice
• Set the price and amounts of each ingredient
• Adjust price depending on several factors (weather, popularity and satisfaction)
• Respond to questions to assess their overall performance
This lesson contains instructions, a table for students to record their information/results, questions and student exemplars.
I have played this simple game with many classes and it is always a very engaging and educational experience for students
13. Logos (Hidden Messages in Logos)
This lesson teaches students about how Logos are used to market products and services.
1. Competitive Image (Brand Name, Logo and Slogan)
2. Hidden Messages in Logos
3. Readings and Questions
14. The Most Iconic Shoe Brand
1. Background information about the company
2. Air Jordan
4. Bo Jackson "Bo Knows" Commercial
5. Lebron James Commercial
6. Abusive Labor Practices
7. Communist Countries
8. Improving Their Practices
9. Sneaker Heads
10. Skateboarding Questions
11. Web Activity
15. Product Life Cycle
This lesson describes using beautiful diagrams the traditional 4 stages that products pass through during their lifetime.
It also displays and explains 3 Non-Traditional Product Life Cycles...
16. Product Placement
• Commercials are usually used to advertise products.
• Product placement, is a form of advertisement, where goods are placed inside movies, video games or television shows.
This lesson includes information, examples, questions and links to YouTube videos about Product Placement.
17. TV vs. Internet Ads
• Buying a single 30-second commercial spot during the “Big Football Game” cost advertisers an average of $5.5 million dollars
• There is a shift from watching TV to using mobile devices and the internet
• Two companies that have started putting commercials on the internet on websites such as YouTube
• YouTube’s highest paid star is a woman who unboxes Toys
This lesson includes links to online articles and videos.
Students will discover...
· How are these commercials different than traditional TV commercials?
· Why do companies sponsor sporting events?
· What are the current trends on YouTube?
· How do YouTube video creators get paid?
18. Toy Company Analysis
This resource contains a link to an amazing animated video about the history of one of the most famous toy companies (Hint: Bricks). I have been showing this video to my business and technology classes for years. Students will watch the movie and then answer questions.
19. Social Media Influencer
Students will learn about Social Media Influencers by performing an online investigation that involves answering several questions about Influencers. They will also create an email to an influencer from a company. The company will ask the influencer to help promoting their product or service.
20. Marketing Case Studies and Questions
This resource contains links to 7 Marketing Case studies
• Divide your class into groups
• Read through the case studies to see which ones would be most appropriate for your class
• You may choose to give all groups the same case or give each group a separate case
• Give students 2 days to prepare and on the 3rd day they will present their suggestions/solutions
1. Read and discuss your case with your group
2. Put together a digital presentation (Microsoft PowerPoint, Google Slide etc.) about the case and your recommendations/solutions.
3. Present your findings to the class
21. Social Media Marketing
Use this resource to teach students about Social Media Marketing. The information contained in this guide was developed from my own Facebook experiments, teaching marketing for over ten years and from applying the wisdom of marketing geniuses including Gary Vaynerchuk, Kevin Kelly and Seth Godin
• Prior to these experiments, I had not been using Facebook regularly, even for personal use, and I generated more than 6000 Likes and Follows as well as many link clicks, comments and shares!
• Using social media effectively is very important in today’s “connection economy” in order to build trust with your community
• You should build a blog on top of Facebook. Why? Advertising is all about attention and where is our attention? – Facebook!
• Be aware that social media attention does shift as we have seen with Twitter and Pinterest. These are still good platforms but not as engaging as they used to be!
• This guide includes pictures of the ads I created, how I created the them, the audiences I chose for those ads and the results I generated from running ad campaigns and using Facebook as a blog
• It has easy to follow step-by-step instructions and screenshots to help you access all of the features!
• This resource will save you money and time in your own journey towards creating a Facebook community.
Advertising on Social Networks
“Facebook has such underpriced attention potential. Facebook ads are disproportionately the best deal in the marketplace today.” (Gary Vaynerchuk – Marketing Guru)
Step-by-step instructions and screenshots for creating FB Advertisements
1. Boost Post
2. Create a Promotion/Edit Promotion
5. Price (Cost Per Engagement – CPE)
6. Manage Ads
7. View Charts/Date Range
8. Analyze your Results and adjust your promotion as needed. Change your audience, budget, image or text.
9. Engage and Interact with Your Community (Responding to Likes, Comments and Shares)
10. Page Insights (Analyze Page Data)
11. Promote Your Page or Website
Additional Tips and Tricks
1. Speed and Doing
3. Change Settings/Permissions
4. Creating a Business Page
5. About Button - Updating Information
6. Share To Business Page
7. Schedule Posts to Days/Times
8. Analyze Results (Reach, Click, Actions)
9. Daily Posts/Reuse Posts
Update: New Topics Added…
1. Relevance Score
2. Adjusting Your Audience
3. Repeat Posts
4. Bringing People From Other Social Networks
5. Facebook Organic Reach
6. Interacting Example
MONTHLY ACTIVE USER STATISTICS
FACEBOOK - 2.13 BILLION
INSTAGRAM – 800 MILLION
SNAPCHAT – 301 MILLION
These companies compete for your time. Predict what will happen in 10 years with these companies. Some questions to consider…
• Will Facebook continue to dominate?
• Will another social network enter the market?
• Who will have more users Instagram or Snapchat?
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Created by Gavin Middleton © TEACH WITH TECH ™ INC.
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