Marketing Course UPDATED 2023

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Gavin Middleton
Grade Levels
8th - 12th
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564 pages
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Gavin Middleton


This Marketing Course contains lessons, activities, case studies, tests, a culminating activity and final exam. The resources are separated into folders by unit... (Marketing Basics, Trends in Marketing, Digital Marketing, Analyzing Companies, Cases and Extras). These resources explore current marketing topics and trends and incorporate multi-media technology including video, website investigations and online articles. I have taught Marketing for over 15 years and have updated and expanded my lessons during that time.

Marketing Basics

1. Product Life Cycle

2. Logos (Hidden Messages in Logos)

3. Marketing Mix

4. Advertising Comparison Chart

5. Market Niche

6. Business Names

7. Marketing Concept

8. Lemonade Game

9. Commercials

10. Product Placement

11. 22 Immutable Laws of Marketing

12. SWOT Analysis

13. Press Release Questions

Trends In Marketing

1. Crowdfunding

2. 30 Marketing Buzzwords

3. NFTs - Digital Assets (art, music, in-game items and videos)

4. Advertising Week Analysis

5. "Social Shopping"

6. Instagram Marketing

7. Gary Vaynerchuk (Marketing Expert)

Digital Marketing

1. E-Commerce

2. Google AdWords

3. TV vs. Internet Ads

4. YouTube Stars

5. Artificial Intelligence Marketing

6. Fake Online Reviews

7. Creating Canva Ads

8. Facebook, Snapchat and Instagram Marketing

9. Social Media Influencers

Analyzing Companies
This section has presentations and activities to investigate 16 different well known companies. The company names are not listed in this description due to trademark guidelines. Use the descriptions below as hints...

1. Toy Company - "Bricks"

2. Soft Drinks

3. Giant Online Retailer

4. Socially Responsible Ice Cream

5. The Most Iconic Shoe Company

6. Giant Electonics Retailer

7. Social Networks

8. Post Your Items For Sale Website

9. Athletic Clothing

10. Golden Arches

and more...


1. Branding

2. Buying Process

3. Determining Price

4. Features and Options

5. Cereal Box Activity

6. Organizing a Picnic (Demand Activity)

7. Packaging Assignment

8. Selling Products at Lunch

9. Stock Market

10. Marketing Quiz and Test

11. Marketing Movie #1 Questions

12. Marketing Movie #2 Questions

13. Marketing EXAM

NOTE! This bundle is continuously updated as I find and utilize new topics with my marketing class.

Detailed Descriptions of just some of the resources in this bundle...

1. 30 Marketing Buzzwords

1. Clickability

2. Immersive Experience

3. CPL

4. ROI

5. P-Commerce

6. Snackable Content

7. SoLoMo

8. Engagement

9. Second-Screen

10. Contextual Marketing

11. Value Proposition

12. Earned Media

13. Big Data

14. Ideation

15. Viral

16. Curator

17. Social Commerce

18. KPI

19. Two-Way Conversation

20. Native Advertising

21. Advertainment

22. Custom Activation

23. Synergy

24. Gamification

25. Growth Hacker

26. Showrooming

27. Thought Leader

28. 360 Campaign

29. Agile Marketing

30. Infographic

2. Advertising Week Analysis


1. The Spots Everyone Talked About at Advertising Week

2. History of Advertising in 60 Seconds

3. Today's Advertising Landscape Infographic

4. The Best Quotes at Advertising Week

Students will be analyzing several commercials, articles, an infographic and quotes from Advertising week. This lesson covers some the hottest current trends in advertising. It includes an answer key and a sample of student responses. Links to the videos, articles and an infographic are provided.

3. Largest Internet Based Retailer


1. Selling Everything

2. Grocery Delivery

3. Same Day Delivery

4. Web Services

5. Low Profit Strategy

6. Book Selling

7. Picking TV Shows

8. Drone Delivery

4. Socially Responsible Ice Cream Company

1. Summary of important facts about the company

2. Examining Advertisements and Commercials

They are a very socially responsible company…

* Help people in the 3rd world

* Purchase fair trade products

* Free cone Day

* Helping the environment

* Supporting Schools

5. Giant Electronics Retailer

• Their limitation is that they have BIG stores and LOTS of employees

• More and more people are migrating to shopping on-line

• An online business has fewer costs

• Article - "BB Closing 15 Stores"

Article - Retailers Turn Showrooming into Innovation Opportunity

6. Soft Drink Wars
Company #1 Topics

· Magical Bottle Shape

· Impulse Buying

· Brilliant Marketing - Inspiring Emotions

· Marketing Blunder of the Century

Company #2 Topics

· Finding New Ingredients for Healthier Products

· Focus Groups and Professional Testers

· The First African American Sales Team

· Product Placement

This lesson includes video links and information, a website activity and an online article and questions.

7. Commercials

25 Commercials and Questions

• Show the commercials to your students using the links provided

• Students will answer a series of questions for each commercial

• I have shown/tested these commercials with many classes (some for several years)

• They are exciting, funny and definitely grab students’ attention

8. E-Commerce

e-commerce or electronic commerce is using the internet to exchange information and conduct business.

Topics and Activities

1. Advantages of e-commerce

2. Comparison shopping

3. Reasons why customers are reluctant to shop on-line

4. Security Risks

5. Encryption

6. Electronic Data Interchange

7. Spamming

8. PayPal

9. e-tailers

10. Click and Mortar companies

11. Bricks and Clicks

12. E-commerce examples: e-Bay, kijiji and

13. Activity #1 Buying Stuff On-line

14. Activity #2 Find an e-commerce site

15. Activity #3 Comparison Shopping

16. Activity #4 Preparing to set-up and e-commerce business

9. Fake Online Reviews

• This investigation reveals an entire industry devoted to helping businesses mislead customers.

• The better the reviews, the more we trust a business.

• Marketplace went undercover posing as a new business to discover how companies can buy a positive reputation online.

• Companies will write fake reviews for $5

• Companies can pay to add thousands of views to YouTube videos

This lesson includes links to videos, websites and online activities for students to explore this topic.

10. Google AdWords

AdWords is an online advertising tool run by Google that allows businesses to display their ads on Google's search engine

Topics covered in this lesson...

1. AdWords

2. Keywords

3. Negative Words

4. Locations

5. Budget

6. Ads

7. CTR (Click Through Rate)

8. Ad Rank

9. Ad Quality

10. Free Organic Listings

11. AdWord Help Center

12. Promotions

11. Crowdfunding

· These sites are funding platforms to help you launch your business or idea. The product videos are exciting, quick and definitely grab students’ attention.

· Many of the ideas have received hundreds of thousands of dollars in funding. Many very dynamic products are outlined in this presentation.

12. Lemonade Game

This is a great game activity to teach students about many business concepts including price, supply/demand, expenses and profit.

Students will…

• Play 14 rounds of the Lemonade Game and record their information/results for each round in a table

• Determine how many supplies to purchase including lemons, sugar, cups and ice

• Set the price and amounts of each ingredient

• Adjust price depending on several factors (weather, popularity and satisfaction)

• Respond to questions to assess their overall performance

This lesson contains instructions, a table for students to record their information/results, questions and student exemplars.

I have played this simple game with many classes and it is always a very engaging and educational experience for students

13. Logos (Hidden Messages in Logos)

This lesson teaches students about how Logos are used to market products and services.


1. Competitive Image (Brand Name, Logo and Slogan)

2. Hidden Messages in Logos

3. Readings and Questions

14. The Most Iconic Shoe Brand


1. Background information about the company

2. Air Jordan

3. Advertising

4. Bo Jackson "Bo Knows" Commercial

5. Lebron James Commercial

6. Abusive Labor Practices

7. Communist Countries

8. Improving Their Practices

9. Sneaker Heads

10. Skateboarding Questions

11. Web Activity

15. Product Life Cycle

This lesson describes using beautiful diagrams the traditional 4 stages that products pass through during their lifetime.

It also displays and explains 3 Non-Traditional Product Life Cycles...

• Fad

• Niche

• Seasonal

16. Product Placement

• Commercials are usually used to advertise products.

• Product placement, is a form of advertisement, where goods are placed inside movies, video games or television shows.

This lesson includes information, examples, questions and links to YouTube videos about Product Placement.

17. TV vs. Internet Ads

• Buying a single 30-second commercial spot during the “Big Football Game” cost advertisers an average of $5.5 million dollars

• There is a shift from watching TV to using mobile devices and the internet

• Two companies that have started putting commercials on the internet on websites such as YouTube

• YouTube’s highest paid star is a woman who unboxes Toys

This lesson includes links to online articles and videos.

Students will discover...

· How are these commercials different than traditional TV commercials?

· Why do companies sponsor sporting events?

· What are the current trends on YouTube?

· How do YouTube video creators get paid?

18. Toy Company Analysis

This resource contains a link to an amazing animated video about the history of one of the most famous toy companies (Hint: Bricks). I have been showing this video to my business and technology classes for years. Students will watch the movie and then answer questions.

19. Social Media Influencer

Students will learn about Social Media Influencers by performing an online investigation that involves answering several questions about Influencers. They will also create an email to an influencer from a company. The company will ask the influencer to help promoting their product or service.

20. Marketing Case Studies and Questions

This resource contains links to 7 Marketing Case studies

• Divide your class into groups

• Read through the case studies to see which ones would be most appropriate for your class

• You may choose to give all groups the same case or give each group a separate case

• Give students 2 days to prepare and on the 3rd day they will present their suggestions/solutions


1. Read and discuss your case with your group

2. Put together a digital presentation (Microsoft PowerPoint, Google Slide etc.) about the case and your recommendations/solutions.

3. Present your findings to the class

21. Social Media Marketing

Use this resource to teach students about Social Media Marketing. The information contained in this guide was developed from my own Facebook experiments, teaching marketing for over ten years and from applying the wisdom of marketing geniuses including Gary Vaynerchuk, Kevin Kelly and Seth Godin

• Prior to these experiments, I had not been using Facebook regularly, even for personal use, and I generated more than 6000 Likes and Follows as well as many link clicks, comments and shares!

• Using social media effectively is very important in today’s “connection economy” in order to build trust with your community

• You should build a blog on top of Facebook. Why? Advertising is all about attention and where is our attention? – Facebook!

• Be aware that social media attention does shift as we have seen with Twitter and Pinterest. These are still good platforms but not as engaging as they used to be!

• This guide includes pictures of the ads I created, how I created the them, the audiences I chose for those ads and the results I generated from running ad campaigns and using Facebook as a blog

• It has easy to follow step-by-step instructions and screenshots to help you access all of the features!

• This resource will save you money and time in your own journey towards creating a Facebook community.

Advertising on Social Networks

“Facebook has such underpriced attention potential. Facebook ads are disproportionately the best deal in the marketplace today.” (Gary Vaynerchuk – Marketing Guru)

Step-by-step instructions and screenshots for creating FB Advertisements

1. Boost Post

2. Create a Promotion/Edit Promotion

3. Demographics/Interests/Behaviours

4. Budget

5. Price (Cost Per Engagement – CPE)

6. Manage Ads

7. View Charts/Date Range

8. Analyze your Results and adjust your promotion as needed. Change your audience, budget, image or text.

9. Engage and Interact with Your Community (Responding to Likes, Comments and Shares)

10. Page Insights (Analyze Page Data)

11. Promote Your Page or Website

Additional Tips and Tricks

1. Speed and Doing

2. Hashtags

3. Change Settings/Permissions

4. Creating a Business Page

5. About Button - Updating Information

6. Share To Business Page

7. Schedule Posts to Days/Times

8. Analyze Results (Reach, Click, Actions)

9. Daily Posts/Reuse Posts

Update: New Topics Added…

1. Relevance Score

2. Adjusting Your Audience

3. Repeat Posts

4. Bringing People From Other Social Networks

5. Facebook Organic Reach

6. Interacting Example





These companies compete for your time. Predict what will happen in 10 years with these companies. Some questions to consider…

• Will Facebook continue to dominate?

• Will another social network enter the market?

• Who will have more users Instagram or Snapchat?


Terms of Use:

Purchase of this product is for single classroom use by the purchaser only. It is a violation for individuals, schools, and districts to redistribute, edit, sell, or post this item on the internet or to other individuals.

Teachers can post TEACH WITH TECH ™ INC. resources to Google Classroom or another secure online platform, that is accessed only by their students and parents.

Created by Gavin Middleton © TEACH WITH TECH ™ INC.

Thanks for visiting my store! If you decide to make a purchase, please do not forget to leave feedback. I am very interested to read your thoughts about my products!

Also, don't forget to "FOLLOW" me for exciting new product announcements, sales, promotions and updates!

Gavin Middleton


Total Pages
564 pages
Answer Key
Teaching Duration
1 Semester
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