Fun and colorful Popsicle sticks with 50 different target markets to choose from! Students draw a random target market and create an ad that would appeal to that target. Although I use Print Shop for this activity, the assignment sheet is not program-specific, so any DP or Word processing application will work.
This assignment has been successfully tested in my classroom for some 10 years now and it's always a hit. I use this as a tie-in lesson after I've taught some basics in both Marketing and Desktop Publishing. Some limited background knowledge in both is necessary for this lesson.
Lesson includes lesson worksheet with marketing strategies included, as well as a printable PDF of the 50 targets to be attached to sticks.