Marketing Exam

Marketing Exam
Marketing Exam
Marketing Exam
Marketing Exam
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1 MB|6 pages
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Product Description
This is a marketing case study exam. Students will apply knowledge of marketing course concepts to a business case.

COURSE CONCEPTS

Unit 1: Marketing Process (Topics: Product Life Cycle, Marketing Mix, Logos, Demographics, S.W.O.T analysis, Product Placement, Branding) (20 marks)

Unit 2: Digital Marketing (Topics: Facebook Marketing, E-Commerce, Social Media Influencers, TV vs. Internet, Pinterest Marketing, Canva Design) (20 marks)

Unit 3: Trends in Marketing (Topics: 30 Marketing Buzzwords, Gary Vaynerchuk, Kickstarter.com, The Naked Brand Movie, SoLoMo, International Marketing) (20 marks)

You will receive this exam in Microsoft Word (editable format)

2 student exemplars have been added to this resource

NOTE #1: An option is to give students the case (or a similar case) prior to the exam to help them prepare

NOTE #2: This exam is contained within the following bundle...

MARKETING BUNDLE


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Purchase of this product is for single classroom use by the purchaser only. It is a violation for individuals, schools, and districts to redistribute, edit, sell, or post this item on the internet or to other individuals.

Created by Gavin Middleton © TeachwithTech

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Gavin Middleton
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Total Pages
6 pages
Answer Key
Included
Teaching Duration
2 hours
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