This unit begins with an explanation of the importance of marketing. The need for marketing is discussed and the development of marketing is explained. The basic marketing concepts are discussed: product, price, place, and promotion. The marketing concept is explained. Viral marketing is illustrated with several engaging videos. The fact that all organizations use marketing is shown. An engaging project based learning activity is included at the end of the unit. A link to a Kahoot game is also provided. A comprehensive objective test is available.