• This investigation reveals an entire industry devoted to helping businesses mislead customers.
• The better the reviews, the more we trust a business.
• Marketplace TV went undercover posing as a new business to discover how companies can buy a positive reputation online.
• Fiverr.com will write fake reviews for $5
• Companies can pay 500views.com to add thousands of views to YouTube videos
This lesson includes links to videos, websites and online activities for students to explore this topic.
Note: You will receive this lesson in both PowerPoint (editable) and PDF formats.
Cover image was purchased from istockphoto.com
UPDATE: A Student Exemplar / Answer Key has been added to this resource.
You can purchase this lesson as part of a bundle. Click on the link below to view this bundle...
Marketing Activities Bundle