Marketing Lesson Internet vs. TV Advertising

Marketing Lesson Internet vs. TV Advertising
Marketing Lesson Internet vs. TV Advertising
Marketing Lesson Internet vs. TV Advertising
Marketing Lesson Internet vs. TV Advertising
Marketing Lesson Internet vs. TV Advertising
Marketing Lesson Internet vs. TV Advertising
Marketing Lesson Internet vs. TV Advertising
Marketing Lesson Internet vs. TV Advertising
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• In 2016, buying a single 30-second commercial spot during Super Bowl XLIX cost advertisers an average of $5 million dollars
• There is a shift from watching TV to using mobile devices and the internet
• RedBull and Monster Energy are two companies that have started putting commercials on the internet on websites such as YouTube
• YouTube’s highest paid star is a woman who unboxes Disney Toys

This lesson includes links to online articles and videos.

Students will discover...
* How are these commercials different than traditional TV commercials?
* Why do companies sponsor sporting events?
* What are the current trends on YouTube?
* How do YouTube video creators get paid?

Note: You will receive this lesson in both PowerPoint (editable) and PDF formats

UPDATE: A Student Exemplar / Answer Key has been added to this resource.

NOTE: Click on the link below for a BUNDLE of Business/Marketing Lessons & Activities…

Marketing Activities Bundle



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Gavin Middleton
TeachwithTech
Total Pages
19 pages
Answer Key
Included
Teaching Duration
90 minutes
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