Marketing Lesson Internet vs. TV Advertising

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• In 2016, buying a single 30-second commercial spot during Super Bowl XLIX cost advertisers an average of $5 million dollars
• There is a shift from watching TV to using mobile devices and the internet
• RedBull and Monster Energy are two companies that have started putting commercials on the internet on websites such as YouTube
• YouTube’s highest paid star is a woman who unboxes Disney Toys

This lesson includes links to online articles and videos.

Students will discover...
* How are these commercials different than traditional TV commercials?
* Why do companies sponsor sporting events?
* What are the current trends on YouTube?
* How do YouTube video creators get paid?

Note: You will receive this lesson in both PowerPoint (editable) and PDF formats

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Total Pages
17
Answer Key
N/A
Teaching Duration
90 Minutes

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Marketing Lesson Internet vs. TV Advertising
Marketing Lesson Internet vs. TV Advertising
Marketing Lesson Internet vs. TV Advertising
Marketing Lesson Internet vs. TV Advertising