This product provides two practice problems for applying the marketing mix (4 P's). Included in this product: worksheet (as seen in preview) to complete and 2 practice problems with answers.
Students are asked to work with a partner to come up with the 4 P's of Walmart. After allowing time for students to complete the 1st worksheet, suggested answers can be discussed as a class. Then students complete the 4 P's of Coca-Cola individually and then pair and share. Once students have had time to discuss their answers with each other, suggested answers can be discussed as a class. I use this product with my Introduction to Business and Marketing Course when I introduce the concept of the marketing mix. Please note that this product does not include definitions of the 4 P's.
If you like this product also check out: the Food Truck Marketing Plan
or Market Research Project