Marketing Mix Resort Project

Marketing Mix Resort Project
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  1. This product incorporates many aspects of the marketing world including: entrepreneurship, marketing mix, market segmentation, SWOT analysis, economic health, feature/benefit selling, AIDA approach, selling process, customer relationship management, print ads, and digital marketing. This is a semest
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Product Description
Looking for a way to apply course concepts in your Marketing I or Hospitality and Tourism course? In this activity students will use poster board or easel paper to construct a visual representation with details and examples illustrating the marketing mix for the resort of their creation. Cut up the resort location and target market starter lists that are provided and have students draw from a cup or basket as a basis for their project.

This product includes:
-Sample Resort Locations
-Sample Resort Target Market Starters
-Marketing Mix Project Instructions (includes questions for each element of the marketing mix to guide student thinking)
-Basic Grading Rubric

SAVE over 20% by purchasing this product as part of the Resort Business Simulation Semester Project.

All materials are EDITABLE and can be customized to fit the needs of your class with Microsoft Word or PowerPoint. This project pairs well with the Brainstorming a Business: Resort Digital Vision Board.

This marketing mix (4 P's) activity is part of a semester long or final project business simulation, however, this project can standalone and does NOT have to accompany other parts of the project. For this project I split up the students into groups, however, it can be done individually.

You may also like these other resources for your Marketing I course:
Federal Regulatory Laws That Protect Workers Museum Exhibit Project 
International Business QR Code Scavenger Hunt
Marketing Economic Utilities Cereal Project
Selling Gallery Walk
Total Pages
10 pages
Answer Key
Rubric only
Teaching Duration
45 minutes
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