Marketing Orientation

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1.77 MB   |   33 pages

PRODUCT DESCRIPTION

This presentation introduces the concept of marketing orientation. It identifies the four qualities of truly marketing-oriented organisations. The presentation advances arguments for organisations to adopt a marketing orientation. These arguments are pitted against the underlying costs of marketing orientation. [PowerPoint file format is available on demand free of charge]
Total Pages
33
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N/A
Teaching Duration
90 Minutes

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Marketing Orientation
Marketing Orientation
Marketing Orientation
Marketing Orientation
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