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Marketing Orientation

Marketing Orientation
Marketing Orientation
Marketing Orientation
Marketing Orientation
Marketing Orientation
Marketing Orientation
Marketing Orientation
Marketing Orientation
Product Description
This presentation introduces the concept of marketing orientation. It identifies the four qualities of truly marketing-oriented organisations. The presentation advances arguments for organisations to adopt a marketing orientation. These arguments are pitted against the underlying costs of marketing orientation. [PowerPoint file format is available on demand free of charge]
Total Pages
33 pages
Answer Key
N/A
Teaching Duration
90 minutes
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