Marketing Plan Project (for a school bookstore)

Marketing Plan Project (for a school bookstore)
Resource Type
Product Rating
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File Type

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634 KB|3 pages
Product Description
I use this marketing plan project geared towards our book store as the final project in my Principles of Marketing course. You can change the business it is geared towards to fit your needs, but I have outlined several components to include everything we discussed in the entire class. This project takes about a week or 6 class days to complete. Included here is the student instructions, a product list, and a cost list for the store for project resources.
Total Pages
3 pages
Answer Key
Teaching Duration
1 Week
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