A great way to check for understanding while teaching a challenging topic. The Marketing Project will help students create a product and business to be presented in front of a group of investors; think ABC's "The Shark Tank." Students will create their own mission and vision statements, think of a product and survey its demand, graph supply and demand curves, draw a floor plan for their business, and graph the major costs and revenue to their business idea. These ideas will be presented to their classmates in hope of earning their money (support) to produce the product. This unit long project also includes a detailed presentation rubric so the grading of projects is minimal, yet detailed. This is a great addition to teaching the concepts of Microeconomics, supply, demand, the law of variable proportions, and the equilibrium price.