Marketing Research is an important topic which is covered during Marketing related modules.
The agenda of this file is:
- Explain the importance of information to the company and its understanding of the marketplace
- Define the marketing information system
- Outline the steps in the market research process
In this File you will find:
- 1 Marketing Research Lecture Power Point Presentation
- 1 Marketing Research Seminar Power Point Presentation
- 4 Relevant Video Clips for Seminar
- 1 Case Study
- 1 Interesting Activity on Research
All teaching materials are used during teaching process of bachelor level students on Principles of Marketing Module.