Marketing Research

Marketing Research
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File Type

Compressed Zip File

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138 MB|30 pages
Product Description
Marketing Research is an important topic which is covered during Marketing related modules.

The agenda of this file is:
- Explain the importance of information to the company and its understanding of the marketplace
- Define the marketing information system
- Outline the steps in the market research process

In this File you will find:

- 1 Marketing Research Lecture Power Point Presentation
- 1 Marketing Research Seminar Power Point Presentation
- 4 Relevant Video Clips for Seminar
- 1 Case Study
- 1 Interesting Activity on Research

All teaching materials are used during teaching process of bachelor level students on Principles of Marketing Module.
Total Pages
30 pages
Answer Key
Teaching Duration
2 hours
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