Whoops! Something went wrong.

Click here to refresh the page

Marketing Research Lesson (Compatible with Food Truck Project)

Marketing Research Lesson (Compatible with Food Truck Project)
Grade Levels
Product Rating
4 ratings
File Type

Compressed Zip File

Be sure that you have an application to open this file type before downloading and/or purchasing.

1 MB|19 pages
Product Description
This file contains a PowerPoint presentation, project, and rubric to grade the project. The daily objectives are:
• Explain and apply the marketing research process.
• Discuss data collection practices.
• Design a market research survey for your food truck business.

I do this project in my Introduction to Business and Marketing course, but it could also be completed in many other business related courses. The PowerPoint presentation lists and explains the steps of the marketing research process and various types of data collection methods including primary and secondary data. The project uses the free version of the website Survey Monkey for students to create a survey to collect data about a problem they have defined. Students then have others take their survey and analyze the findings. Students then create an infographic in Piktochart of the data, findings, implications, and a reflection. A rubric is included to grade the project.

This project can be done with the other components of the food truck project in my store Business Girl or the project could be easily altered for students to do marketing research on any type of product or business.

Other components of the project include:

Marketing Plan
Marketing Research Project
Financial Plan
Social Media Campaign
Business Pitches

Or you can purchase the project as a whole: Food Truck Simulation Semester Project
Total Pages
19 pages
Answer Key
Rubric only
Teaching Duration
3 days
Report Copyright Infringement
  • Comments & Ratings
  • Product Q & A
Digital Download
Add one to cart

Business Girl




Digital Download
Add one to cart
Teachers Pay Teachers

Teachers Pay Teachers is an online marketplace where teachers buy and sell original educational materials.

Learn More

Keep in Touch!

Sign up