Marketing Strategy is one of the crucial topic which is covered during Marketing Related Modules.
It is extremely important for future marketing managers to know what is Marketing Strategy and how to choose proper one for the future growth of the company
The agenda of the Lecture and Seminar is:
- Ansoff`s Matrix
- BCG Matrix
- Competitive Positioning
In this File you will find:
- 1 Marketing Strategy Lecture Power Point Presentation
- 1 Marketing Strategy Seminar Power Point Presentation
- 2 Activities with answers for Ansoffs Matrix
- 1 Activity for BCG Matrix
- 1 Activity for Marketing Positioning
I am covering this topic within the Principles of Marketing Module with Level 4 Bachelor Degree Module. Students really like all activities. Hope it will help you to conduct excellent Lecture and Seminar with my materials.