Marketing Unit 1 Test Bundle

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0.06 MB   |   Test has 8 pages pages

PRODUCT DESCRIPTION

This product includes:
-Marketing 1 Unit 1: Marketing Basics Test
-Marketing 1 Unit 1: Marketing Basics Test Key
-Marketing 1 Unit 1: Marketing Basics Test Modified**

This test allows for assessment of student knowledge on topics in a Basics of Marketing Unit. Topics include:
-Definition of Marketing
-4 P's of Marketing
-6 Functions of Marketing
-4 Marketing Utilities
-Identifying Markets and Market Segmentation
-SWOT Analysis

Test Format:
-31 Multiple Choice questions with 4 answer choices
-6 True/False Questions
-12 Fill in the Blank questions with Word Bank
-4 Short Answer questions including a SWOT Analysis that students must complete

**Modified test includes on 3 answer choices on each multiple choice and only 1 short answer question: SWOT Analysis as the topic.
Total Pages
Test has 8 pages
Answer Key
Included
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Marketing Unit 1 Test Bundle