Marketing Unit 5 - Product Development

Marketing Unit 5 - Product Development
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1 MB|24 Slides & 14 Pages
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Marketing Lesson 5 of 8
By the end of this lesson students will be able to:
Explain and describe the nature and scope of the product/service management function
Identify the components of the product life cycle
Identify the impact of product life cycles on marketing decisions
Understand market position and market share
Understand the importance of generating product ideas to the ongoing success of a business
Identify product opportunities
Identify methods/techniques to generate a product idea
Understand how product-mix strategies are employed to meet customer expectations.
Explain the concept of product mix
Describe the nature of product bundling

This .zip file contains the PowerPoint, Notes for the PowerPoint, Worksheets, Vocabulary Review, Project, Test Review, and Test with test Key

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Total Pages
24 Slides & 14 Pages
Answer Key
Teaching Duration
4 days
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