Marketing Unit 6 - Promotion

Marketing Unit 6 - Promotion
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5 MB|56 Slides & 16 Pages
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Marketing Lesson 6 of 8
By the end of this lesson students will be able to:
Understand the nature and scope of promotion
Understand promotional channels used to communicate with the targeted audiences
Explain the role of promotion as a marketing function
Identify elements of the promotional mix (advertising, public relations, personal selling, sales promotion)
Explain the nature of a promotional plan
Explain the importance of coordinating activities in the promotional mix
Explain types of advertising media used to communicate with target audiences
Understand the use of public-relations activities to communicate with targeted audiences
Identify methods personal selling is used to communicate with targeted audiences
Identify and explain communication methods used in sales promotions
Understand the use of social media tools to communicate with targeted audiences
Identify metrics used to assess results of promotional efforts

This .zip file contains the PowerPoint, Notes for the PowerPoint, Worksheets, Vocabulary Review, Project, Test Review, and Test with test Key

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Total Pages
56 Slides & 16 Pages
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