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Marketing Unit 7 - Channel Management (Distribution/Place)

Marketing Unit 7 - Channel Management (Distribution/Place)
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5 MB|16 Slides & 8 Pages
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Marketing Lesson 7 of 8
By the end of this lesson students will be able to:
Explain the nature and scope of channel management
Define sales channel
Identify members of a sales channel
Explain the nature of channels of distribution
Define channel of distribution
Understand the role of intermediaries
Understand exclusive, selective, and intensive distribution

This .zip file contains the PowerPoint, Notes for the PowerPoint, Worksheets, Vocabulary Review, Project, Test Review, and Test with test Key

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Total Pages
16 Slides & 8 Pages
Answer Key
Included
Teaching Duration
3 days
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