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Marketing is one of my favorite units to teach! Teach your students the basics and let their creativity flow with these interactive marketing resources! This product includes 6 supplemental resources for your introduction to business, entrepreneurship, and marketing curriculum.
SAVE over 20% by purchasing this bundle or pick and choose your favorites by purchasing each product individually.
***If you have previously purchased products from the Business Girl store please carefully review what is included so that you do not purchase duplicate products. If you like this resource, but don't have quite enough time to spend on marketing, also check out the smaller selection of these resources in the Marketing Mini-Bundle.
Marketing Mix (The 4 P's) Practice Problems for a Computer and Candy Business: This product provides two practice problems for applying the marketing mix (4 P's). A scenario of a fictional technology company is provided for students to use to identify the 4 P's. After allowing time for students to complete the 1st worksheet, suggested answers can be discussed as a class and are provided in the file. Then students complete the 4 P's of a candy company (list of companies to research provided) individually and then pair and share with a partner. Once students have had time to discuss their answers with each other, have student present to the class.
Functions of Marketing (Sports Drink + Shoe Business Scenarios): Apply the seven functions of marketing in two real-life scenarios. Start by modeling the thinking process for students using the sports drink scenario (key included), then have students work in small groups to apply the functions of marketing to a shoe business of their design.
Included in this product:
PowerPoint Presentation with--
1) Detailed sports drink scenario
2) Concept Map with guided questions for identifying functions
3) Sports drink scenario key
4) Create your own shoe business scenario
5) Ready to print student copies of the concept map for the sports drink and shoe business scenario
Modeling is an awesome tool for providing effective direct instruction. This product makes modeling as an instructional strategy easy! Students will utilize higher order thinking by creating their own shoe business concept and identifying the functions of their business.
10 Marketing (4 P's and Functions) Application Questions: Students apply the marketing mix and functions of marketing in scenario application-based questions. This resource contains 10 application questions. The marketing mix (4 P's) are covered in the first 5 slides and the 7 functions of marketing are covered in the last 5 slides.
This resource is easily EDITABLE in Microsoft PowerPoint. Suggested answers are provided and show up with the animation feature or are in the notes section of the PowerPoint. This activity is perfect for Introduction to Business and Marketing or Marketing I. I have individual marker boards in my class and like to have students answer the questions in this activity on their dry erase board. After students have had time to answer the question we discuss each question as a class. Alternatively, you could also have students answer the questions on notebook paper or discuss in small groups and report each answer back to the class.
This activity is very versatile and ready to implement in your classroom.
Investigating a New Product Launch Using the Marketing Mix:In this project students will investigate the launch of a new product, research how the company employed the marketing mix to aid in the launch; then create a presentation highlighting successes, challenges, and lessons learned. Additionally, students will critique the company’s strategies and suggest alternative ideas for future campaigns.
This file includes 3 PDFs:
--Product List (20 recently-- within the last few years-- launched products)
--Product Launch Project Instructions
--Basic Rubric for Grading (based on 35 points)
For this project I have my students work with a partner. Students select a product from the list provided to conduct their investigation. You can cut up the paper to allow students to draw from a cup or you can let them pick from the list. I prefer to only have one group per product, but you can decide what works best for you.
Students will use the project instructions to design a Google Slides or Piktochart Infographic on their assigned product. A rubric is included for grading. If time allows, have students present their findings to the class.
Importance of Marketing Writing Prompt: Integrate writing into the marketing curriculum with this no-prep writing prompt. In this activity students will argue for the importance of marketing as part of a business’s strategy to increase revenue. Students should also cite an example from a companies’ marketing campaign. This assignment is meant to be a basic activity for students studying marketing. All files are in Microsoft Word/PowerPoint to allow for easy customization based on course requirements. The writing prompt requires a paragraph to be written, but it could easily be changed to require an essay.
Included in this product:
--Microsoft PowerPoint Writing Prompt
--Microsoft Word Rubric for Grading (20 point basic rubric), 3 rubrics are listed on the page to minimize printing, simply cut between the rubrics to provide students with feedback
Focus Group Simulation: This product includes: PowerPoint Presentation with class instructions, Marketing Mix cards for grouping (sample can be seen in Thumbnail images), and Teacher Guide (also seen in Preview). In this activity students will simulate a focus group. Students design questions they would like to ask the focus group about a particular product. You may select the product, but store brand soda is an economical choice. Students take turns facilitating a focus group. After each group has had the opportunity to conduct their research, students will meet with their partner to analyze their findings. Also included in the Teacher Guide is a link to a Socrative quiz that can be used to help students reflect on what they have learned in the activity.
This simulation is great for an Introduction to Business and Marketing or Marketing I course. In my experience students enjoy the hands-on learning approach and are very engaged with this activity.
Digital Marketing Guided Research (Web Quest) Questions: In this activity students will go on a web quest using a set of 10 guided research questions to examine the use of digital marketing. Students will explore: social media, YouTube, blogs, online retailers, search engine marketing, mobile app marketing, and email marketing. This worksheet is a great way to have students examine the realities of digital marketing and their impact on marketing in the 21st century.
This product also includes a detailed teacher answer key. Answers may vary, but suggested answers are provided. This activity is perfect for a high school marketing, business, management, or entrepreneurship course. This worksheet promotes research skills, higher order thinking, and citing evidence. This worksheet is in Microsoft Word to allow easy customization for your course.
Digital Marketing Sports Team Extension Case Study: Engage your students with their love of sports. This product is a short case study about the possibility of a new sports team extending to Austin, Texas. Students will brainstorm the sport, team name, mascot, and digital marketing campaign for the team. Students will pair and share their ideas, evaluate their responses, and share their findings with the class. This activity takes approximately 20-30 minutes.
This project is a great addition to any marketing unit. This case study is in Microsoft PowerPoint for easy customization for your classroom or curriculum. I use this activity as a closing formative assessment after teaching digital marketing tools. I have students complete the assignment on a note card and turn it in as they leave the class.
Board Race Marketing Review Game: Appeal to your students' competitive nature with this fun marketing review game. This activity includes 47 marketing unit review questions. Topics covered: marketing mix, functions of marketing, economic utilities, and market research. The questions are in a Microsoft Word Document so you can easily remove questions not covered in your curriculum.
For this game divide the class into two or three teams. One representative from each team comes to the board. Ask each question provided and the first person to write the correct answer on the board wins a point for his team. The students at the board only get one try. If they all miss the question, you take the answer from the first person in the audience who raises his hand. Just be sure to keep this game moving to minimize wasted time from students moving to and from the board.
Add another element to the mix if you have access to a Jenga set you can also have the loser pull a Jenga piece!
Save even more $$$ by purchasing this bundle as part of the Introduction to Business and Marketing Course Supplement (Activities + Projects).
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