Marketing a New Olympic Sport

Marketing a New Olympic Sport
Marketing a New Olympic Sport
Marketing a New Olympic Sport
Marketing a New Olympic Sport
Marketing a New Olympic Sport
Marketing a New Olympic Sport
Marketing a New Olympic Sport
Marketing a New Olympic Sport
Resource Type
File Type

Word Document File

(31 KB|4 pages)
Product Description

In this project, students will be asked to add in a new sport to the Olympics. They will determine whether or not this will be added to the Winter or Summer Games, and complete the following marketing information:

1. Market Research

2. Target Markets

3. Key Players

4. Costs

5. Endorsements

6. Risk Management

7. Product Tie-Ins

8. Marketing Campaign

9. Marketing Pitch

This is a multi day project designed to assess students knowledge of the listed marketing concepts above.

Detailed rubric is provided.

Total Pages
4 pages
Answer Key
N/A
Teaching Duration
4 days
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