Today we are living in the fast moving environment, and if the companies want to succeed in the market they must to implement new technologies in the marketing field.
In this materials you will find lecture which is dedicated to the new ways of marketing.
In this File you will find:
- 1 Marketing in the 21st Century Lecture Power Point Presentation
- 1 Video clip related to the above topic
- 1 Case Study of Nike company which can be used during Seminar/Tutorial
All materials are used during teaching process of bachelor level students in the marketing department.