Marketing research problem and research approach

Marketing research problem and research approach
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1 MB|30 pages
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Product Description
MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH is one of the lecture which is cowered during marketing research module.

The agenda for this lecture is:

•Understand the importance of, and the process used in, defining marketing research problems;
•Describe the tasks involved in problem definitions;
•Discuss in detail the nature and various components of a research brief and a research proposal;
•Discuss the environmental factors affecting the definition of the research problem;
•Clarify the distinction between the marketing decision problem and the marketing research problem;
•Understand the role of theory in the development and execution of applied marketing research;
•Understand the ethical issues and conflicts that arise in defining the problem and developing a research approach;

In the attached file, you will find:
• 1 MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH lecture power point presentation
• 1 Tutorial Plan
• 4 Case Studies

This lecture is covered by bachelor students. Once purchased please leave comment.
Total Pages
30 pages
Answer Key
Included
Teaching Duration
90 minutes
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$6.00
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