No preparation marketing case study that my students LOVED!
Students learn the history of Facebook in section #1. Section #2 helps them DISCOVER the 7 types of ads that Facebook offers and students must ANALYZE the ad types and purpose for that ad to match it with a product that would be best marketed that way.
Section #3 is a marketing case study on Sour Patch Kids Brand. It helps student unveil how Sour Patch Kids found success marketing through Facebook and how they did it.
GREAT lesson to ENGAGE your students and help them use those marketing skill learned.
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Marketing Social Media Style! Four exciting case studies about four Social Media Apps!
Facebook, Twitter, Snapchat, and Instagram.