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Media Literacy: Ad Design Theory - The Oglivy Layout

Media Literacy: Ad Design Theory - The Oglivy Layout
Media Literacy: Ad Design Theory - The Oglivy Layout
Media Literacy: Ad Design Theory - The Oglivy Layout
Media Literacy: Ad Design Theory - The Oglivy Layout
Media Literacy: Ad Design Theory - The Oglivy Layout
Media Literacy: Ad Design Theory - The Oglivy Layout
Media Literacy: Ad Design Theory - The Oglivy Layout
Media Literacy: Ad Design Theory - The Oglivy Layout
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10 MB|28 pages
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This is an introduction to the concept of the Oglivy layout. It contains an explanation of each component with advertising examples. I used this for my English Media course, but I'm pretty sure it can be used in an art/design course as well.

After this lesson, I would assign my students the task of creating their own ad using the Oglivy layout.

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Total Pages
28 pages
Answer Key
N/A
Teaching Duration
50 minutes
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