Media Literacy: Ad Design Theory - The Oglivy Layout

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10.08 MB   |   28 pages

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This is an introduction to the concept of the Oglivy layout. It contains an explanation of each component with advertising examples. I used this for my English Media course, but I'm pretty sure it can be used in an art/design course as well.

After this lesson, I would assign my students the task of creating their own ad using the Oglivy layout.

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Total Pages
28
Answer Key
N/A
Teaching Duration
50 Minutes

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Media Literacy: Ad Design Theory - The Oglivy Layout
Media Literacy: Ad Design Theory - The Oglivy Layout
Media Literacy: Ad Design Theory - The Oglivy Layout
Media Literacy: Ad Design Theory - The Oglivy Layout
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