This is an introduction to the concept of the Oglivy layout. It contains an explanation of each component with advertising examples. I used this for my English Media course, but I'm pretty sure it can be used in an art/design course as well.
After this lesson, I would assign my students the task of creating their own ad using the Oglivy layout.
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FIVE CORE CONCEPTS WITH EXAMPLE ANALYSIS
MEDIA STUDIES TRIANGLE WITH SAMPLE ANALYSIS
INTRO TO AD CAMPAIGNS
INTRO TO TARGET AUDIENCE
BRAND ANALYSIS AND ASSIGNMENT