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Media Literacy | Advertising Techniques

Grade Levels
4th - 5th
Formats Included
  • Zip
  • Internet Activities
47 pages
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Compatible with Digital Devices
The Teacher-Author has indicated that this resource can be used for device-based learning.


Teach important media literacy concepts as your students learn about advertising techniques. 4th and 5th grade students will learn 5 basic advertising techniques as they analyze television commercials. Your students will have fun as they critically examine persuasive strategies used in advertisements. Help your students become smart consumers today!

This engaging media literacy unit includes:

  • Slide presentation defining 5 advertising techniques with links to video examples
  • Student activity pages for school and an “At Home Challenge”
  • PowerPoint student pages to upload to Google Classroom or Microsoft Teams for distance learning & digital learning
  • Link to a website with 8 videos to analyze for advertising techniques
  • Additional page of links to 8 newer videos
  • Teacher preparation tips, lesson plans, and extension ideas

Teaching duration: The activities cover 2-3 30-45 minute class periods per grade level.  


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Total Pages
47 pages
Answer Key
Teaching Duration
1 Week
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to see state-specific standards (only available in the US).
Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally.


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