Media Literacy: Five Core Concepts with Example Ad Analysis

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This is a set of handouts I gave to my grade 11/12 media class on the Five Core Concepts.

It is a four page file with the first page explaining the Five Core Concepts with the five questions associated with it.

The remaining three pages feature an example of how to analyze an ad campaign using the Five Core Concepts. I found this helpful for students as it shows them how deep an analysis using the Five Core Concepts can go and what I am expecting from them. This lesson usually comes after my lesson on the Media Studies Triangle and I subtly tie in the analysis from there to here.

Afterwards I usually show them commercials I've found on YouTube and ask them to analyze it according to the Five Core Concepts.

Other related products:

MEDIA STUDIES TRIANGLE WITH SAMPLE ANALYSIS:
https://www.teacherspayteachers.com/Product/The-Media-Studies-Triangle-with-Sample-Analysis-3064000

AD DESIGN THEORY: The OGLIVY LAYOUT:
https://www.teacherspayteachers.com/Product/Media-Literacy-Ad-Design-Theory-The-Oglivy-Layout-3063934

INTRO TO AD CAMPAIGNS:
https://www.teacherspayteachers.com/Product/Media-Literacy-Introduction-to-Ad-Campaigns-3063948

INTRO TO TARGET AUDIENCE:
https://www.teacherspayteachers.com/Product/Media-Literacy-Intro-to-Target-Audience-in-Advertisements-3064519

BRAND ANALYSIS AND ASSIGNMENT:
https://www.teacherspayteachers.com/Product/Media-Literacy-Brand-Analysis-and-Assignment-3065278

Or you can save some money and buy the bundle!

Basic Media Literacy Bundle featuring the Five Core Concepts, Media Studies Triangle, and Target Audience.
Total Pages
4
Answer Key
Does Not Apply
Teaching Duration
45 Minutes

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Media Literacy: Five Core Concepts with Example Ad Analysis
Media Literacy: Five Core Concepts with Example Ad Analysis
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