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Media Literacy: How Marketers Target Kids - Paired Non-fiction Text Set

Media Literacy: How Marketers Target Kids -  Paired Non-fiction Text Set
Grade Levels
Product Rating
7 ratings
File Type

Word Document File

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72 KB|12 pages
Product Description
A media literacy lesson using paired non-fiction texts to help students understand strategies marketers use to influence them to purchase products.
Paired Non-fiction text sets
Jigsaw, collaborative learning
1 - 1:30 hours duration
Suitable for Sub Plans

This is NOT persuasive strategies such as plain folks and bandwagon, but actual ad placement and targeted strategies to reach and influence young people. Students read an LATimes story on Disney's ban on junk food advertising and then form homegroups to learn about various marketing strategies including buzz marketing, placement in schools, brand recognition, etc. Students then move into jigsaw groups to share strategy information. Learning assessment is a 2-3 paragraph essay based on a prompt.
Total Pages
12 pages
Answer Key
Does not apply
Teaching Duration
90 minutes
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