A media literacy lesson using paired non-fiction texts to help students understand strategies marketers use to influence them to purchase products.
Paired Non-fiction text sets
Jigsaw, collaborative learning
1 - 1:30 hours duration
Suitable for Sub Plans
This is NOT persuasive strategies such as plain folks and bandwagon, but actual ad placement and targeted strategies to reach and influence young people. Students read an LATimes story on Disney's ban on junk food advertising and then form homegroups to learn about various marketing strategies including buzz marketing, placement in schools, brand recognition, etc. Students then move into jigsaw groups to share strategy information. Learning assessment is a 2-3 paragraph essay based on a prompt.