This is an introductory PowerPoint on ad campaigns. It goes over briefly what a champion theme is and gives various examples of successful ad campaigns. The main ad campaign used as an example is Koodo's first campaign into the Canadian cell phone market.
I found that that campaign is an excellent example of how creative advertising can get. Each slide of the Koodo campaign contains a brief description in case you're not from Canada or don't remember this campaign happening.
There are also other ad campaigns in the PowerPoint for the class to examine. I've included some brief analysis for each campaign in the notes section of the PowerPoint. That way you can review them, but they won't show up when you're using the PowerPoint.
Check out these other related products:
FIVE CORE CONCEPTS WITH EXAMPLE ANALYSIS
MEDIA STUDIES TRIANGLE WITH SAMPLE ANALYSIS
AD DESIGN THEORY: The OGLIVY LAYOUT
INTRO TO TARGET AUDIENCE
BRAND ANALYSIS AND ASSIGNMENT