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Media Literacy: Persuasion Techniques in Advertising Activity

Media Literacy: Persuasion Techniques in Advertising Activity
Media Literacy: Persuasion Techniques in Advertising Activity
Media Literacy: Persuasion Techniques in Advertising Activity
Media Literacy: Persuasion Techniques in Advertising Activity
Media Literacy: Persuasion Techniques in Advertising Activity
Media Literacy: Persuasion Techniques in Advertising Activity
Media Literacy: Persuasion Techniques in Advertising Activity
Media Literacy: Persuasion Techniques in Advertising Activity
Product Description
This activity should be used to accompany the Media Literacy presentation/mini-unit available in my store.

Use this activity to teach about the persuasion techniques used in advertising.

The file contains a worksheet and examples of print ads that exemplify different persuasion techniques. Place the print ads around the class and have students moving around the room identifying the type of persuasion technique in each ad.

After, there is a series of questions that asks for the students' reaction/opinion to the ads.

This is a great activity to demonstrate learning and it gets the students moving!

Later you can even have your students make their own ads!

Enjoy!

Answer key:

1. Expert Opinion
2. Brand Comparison
3. Bandwagon
4. Emotional Appeal
5. Slogan
6. Celebrity Endorsement
7. Promise or Claim
Total Pages
9 pages
Answer Key
Included
Teaching Duration
1 hour
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