Media Literacy Unit - Analyzing Public Service Announcements and Commercials

Rated 4.8 out of 5, based on 314 reviews
314 Ratings
Grade Levels
6th - 8th
Resource Type
Formats Included
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  • Google Apps™
148 pages
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The Teacher-Author indicated this resource includes assets from Google Workspace (e.g. docs, slides, etc.).

What educators are saying

This product was perfect for covering media literacy expectations! The product is easy to use with students as it is ready to go for Google classroom!
This is an amazing resource! It really has everything you need for a unit on PSAs and commercials! The lessons for each day are super clear and helpful. Love it!
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Media Literacy Unit | PDF & Digital Formats: Help your students develop a deeper understanding of media literacy with this engaging 10 lesson unit. Students will learn about the various techniques advertisers use to make commercials and public service announcements effective. Lessons include target audience, commercial techniques, PSA techniques, and effective camera angles and shots. This unit culminates with a student-created PSA project.

  • This resource contains individual PDFs of student pages to assist with online learning e.g., Google Classroom™. The unit also comes with Google Slides™ versions of the included graphic organizers for 1:1 technology schools.

Unit Outline:

1. Introduction to Media, Media Literacy, and Critical Thinking

2. Commercials vs. PSAs

3. Commercial and PSA Techniques

4. Modelled Commercial and PSA Analysis

5. PSA Analysis Group Practice

6. PSA Assessment

7. Commercial Analysis Group Practice

8. Commercial Assessment

9. Creating Effective Videos

10. Student-Directed PSA Creation

Teacher Feedback

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  4. "This is a great resource to get the kids looking more critically at media."
  5. "My students are loving this unit! They are having soo much fun."
  6. "Absolutely love this unit :) So creative and very informative. My students are loving it. I can always count on you for great resources ."
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Resource Notes:

  • Regular reliable internet access is required for this unit
  • Internet must be able to access online video sources
  • This resource is a non-editable PDF, with Google Classroom compatible PDFs included

Unit Includes:

  • 10 differentiated lessons
  • Regular and modified graphic organizers
  • Individual PDFs of student pages for uploading to Google Classroom or other online learning portals
  • Google Slides graphic organizers for 1 to 1 technology classrooms
  • Detailed unit plan
  • Lessons divided up with title pages for easy access
  • Detailed teacher directions
  • Assessment rubrics (levels or points)

Other Media Literacy Resources

Total Pages
148 pages
Answer Key
Included with rubric
Teaching Duration
2 Weeks
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to see state-specific standards (only available in the US).
Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others’ ideas and expressing their own clearly and persuasively.
Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally.
Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric.
Present information, findings, and supporting evidence such that listeners can follow the line of reasoning and the organization, development, and style are appropriate to task, purpose, and audience.
Make strategic use of digital media and visual displays of data to express information and enhance understanding of presentations.


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