Media Literacy to Avoid Advertising Gimmicks (HabitWise Lesson #5)

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Perfect for a media literacy unit: Lesson #5 of the HabitWise program helps students learn how they can use the habit loop to examine the reasons why they’re motivated to buy advertised items.

After watching the video and completing the follow-up worksheets, students will be able to:
• Recognize these techniques in advertisements they see:
- Promoting newness
- The bandwagon effect
- The halo effect
- Price anchoring
• Recognize when celebrities’ social media posts are advertising something.
• Identify the circumstances that prompt them to make impulse buys.
• Identify necessary items they’ll need to pay for throughout their lives.
• Identify habits that can have positive and negative effects on how they manage their money.


HabitWise is an in-class program that empowers adolescents to use the psychology of habit formation to improve their wellness, productivity, money management, and relationships. It's a critical addition to the curriculum for Health, Advisory, Guidance, Social & Emotional Learning, and Psychology.

Be sure to download all seven HabitWise lessons!

HabitWise Lesson #1: Why Habits Matter
HabitWise Lesson #2: How Habits Can Help Us Reduce Stress
HabitWise Lesson #3: How Habits Can Help Us Be Healthy
HabitWise Lesson #4: How Habits Can Help Us Be Productive
HabitWise Lesson #6: How Habits Can Help Us Improve Relationships
HabitWise Lesson #7: Independent Habit Project

Each lesson includes:
• An engaging animated video (4-7 min.) that makes it easy to introduce the concepts.
• Structured worksheets (40-50 min.) that tap prior knowledge, check comprehension, and help students connect the concepts to their own lives.
• Multiple extension activities (6-30 min.) that deepen students’ understanding of how habits affect society and our personal lives.
• A detailed teacher’s guide


HabitWise is a new program, so we're hoping to learn more about how educators are using it! If you have accessed the HabitWise resources, it would mean a lot to us if you could complete our HabitWise Teacher Survey. It's quick, and your feedback will help us continue to tailor the program to you and your students!
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