With the economy currently in turmoil, understanding how businesses and consumers interact is more important than ever—for business owners and students of economics, alike. A handy, fluff-free resource tool, our 3-panel (6-page) guide simplifies the world of microeconomics through the use of definitions, formulas and full-color tables and charts. Categories include: •Supply & Demand •Shifts in the Supply & Demand Curves (Impact on Equilibrium) •Consumer Choice & Preference •Budget Line •Elasticity •Production Theory •And much more!