Hello and welcome to Viking Mobile Marketing. Here's a quick overview of what we'll be covering in this course:
First, we'll discuss why mobile marketing is so important to your business, no matter what industry you're in. Next, we'll go over how to make your sites and pages mobile friendly. After that, we'll take a look at the various methods of sending mobile traffic to your web properties. Finally, we'll cover a couple ways you can make special use of that mobile traffic when it shows up. So without further ado, let's dive right in.
Why You Need Mobile Marketing
Mobile usage now represents 65% of all digital media time. As of 2016 mobile traffic makes up over 56% of all internet traffic to leading US websites. In response to this, 68% of businesses now have a mobile marketing strategy and by 2019, mobile advertising will represent 72% of all US digital ad spending.
But it’s not just businesses that are catching on. Consumers are starting to expect more too. According to Google, 61% of users probably won’t return to a mobile site they had trouble with and 40% of them will go to your competitors. 83% of consumers say a seamless experience on all their devices is very important while 57% insist they won’t recommend businesses with a poorly designed mobile site. Of course, all that assumes users will even find a non-mobile-friendly site, which is becoming less likely now that Google factors mobile-friendliness into your search ranking!
Mobile platforms are the future. Everything is heading to the hand-held mobile.
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