Having students conduct a SWOT analysis of a business is a great way for them to apply concepts taught in a marketing or business class. Using the Disney/Pixar classic movie Monsters Inc, you can engage your students in the SWOT Analysis process. This activity has students complete a SWOT analysis matrix as they watch the movie Monsters Inc. At the end of the movie and when they are finished with the matrix, students must write a situational analysis statement/paragraph about the company. This is great practice for teaching the situational analysis component of the business plan section, and it gets students engaged by using a classic that they know and love!
**Please note this activity does not contain the Monsters Inc movie. The movie must be purchased separately.**