NFL Franchise Project

NFL Franchise Project
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  1. Students will identify target market for a new NFL Franchise in a new city. Students must identify demographics, geographic and psychographics that will predict success of a new franchise in the NFL. Students will also need to justify choices by comparing to current NFL Franchises
  2. Students will identify, create and justify team name, logo, uniforms, helmets, and colors for new NFL Franchise in a new city. Branding, Brand Equity, Product Positioning.
  3. Students will create a pricing strategy and determine prices for new NFL Franchise in a new city. Students will also identify sponsorship and promotional giveaways for for new stadium, city and team.
Bundle Description

This is a semester long project split up into 3 different parts. The students will create a new NFL Franchise team in a new city that does NOT currently have an NFL Franchise. *Can use a different league (NBA, MLB, NHL) in Spring*

Part 1 - Target Market, Part 2 - Brand Equity, Part 3 - Pricing, Sponsorship and Promotions.

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