NFL Franchise Project Part 2

NFL Franchise Project Part 2
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  1. This is a semester long project split up into 3 different parts. The students will create a new NFL Franchise team in a new city that does NOT currently have an NFL Franchise. *Can use a different league (NBA, MLB, NHL) in Spring*Part 1 - Target Market, Part 2 - Brand Equity, Part 3 - Pricing, Spon
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Students will identify, create and justify team name, logo, uniforms, helmets, and colors for new NFL Franchise in a new city. Branding, Brand Equity, Product Positioning.

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Teaching Duration
1 Week
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