My students loved this activity! This activity incorporates focuses on three important persuasive techniques: bandwagon, testimonial, and emotional appeal. If your standards call for more or different techniques, this activity can be easily edited to incorporate others.
This activity fits the following learning target: I can create examples of persuasion using the bandwagon, testimonial, and emotional appeal techniques.
Part One – Product Value
Directions: Your goal is to create advertisements based on the three methods of persuasion that we studied in class: bandwagon, testimonial, and emotional appeal. For each example, you will be given a product. Based on that product, you will roll the dice to see which persuasive technique you must use. When you land on your persuasive technique, you must demonstrate that technique while trying to sell the assigned product. Each example must use at least three sentences or more.
Die Instructions –
5-6 Emotional Appeal
Part Two – Billboard Surfing
Directions: Choose one of your favorites from above to create and color a beautiful billboard poster below that could be found standing on the side of the highway. Be sure to maintain the persuasive technique that you had originally chosen.