Persuasive Advertisement Rhetoric Project - Rhetorical Devices & Appeals Project

What others say

"My students enjoyed this activity.They love to draw, and the advertisements were a seamless way to incorporate what they had learned about rhetoric. Thank you for the resource!"

Jonmarie C.

Description

Looking for an engaging and authentic way to test students' knowledge of rhetoric? This rhetoric advertisement project allows students to creatively express their mastery of rhetorical appeals (ethos, pathos, and logos) and rhetorical devices (any studied in class). Students must produce and polish a persuasive advertisement that incorporates rhetoric in a meaningful and practical way. Not only do they have to fashion a rhetorical masterpiece, but this product also provides custom materials that guide students through presenting their own products to others, while also providing meaningful feedback to their classmates

Looking for a more versatile, online learning option? Check out the print and digital version!

Materials Included:

Personalized Teacher Notes
"Persuasive Advertisement" Project Requirements
“Persuasive Advertisement” Grading Scale/Rubric
Class Presentation Handout
Whole-Group Presentation Feedback Forms
Small-Group “Advertisement Fair” Instructions, Planning Guide, and Tally Sheet
Student Exemplars (from 10th grade regular/ESE/ESOL students)

CCSS Alignment:

CCSS.ELA-Literacy.CCRA.W.1
Write arguments to support claims in an analysis of substantive topics or texts using valid reasoning and relevant and sufficient evidence.

CCSS.ELA-Literacy.CCRA.W.4
Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.

CCSS.ELA-Literacy.CCRA.SL.1
Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others' ideas and expressing their own clearly and persuasively

CCSS.ELA-Literacy.CCRA.SL.3
Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric.

CCSS.ELA-Literacy.CCRA.SL.4
Present information, findings, and supporting evidence such that listeners can follow the line of reasoning and the organization, development, and style are appropriate to task, purpose, and audience.

While multiple-choice assessments and rhetorical analysis essays may be necessary for any rhetoric unit, it is also important to provide students with the creative outlets they desire and with practical skills they will need in the real world. I hope you and your students enjoy!

Other Rhetoric Products You Will Enjoy:

An Introduction to Rhetorical Analysis: PPT, Guided Notes, Practice, and Quiz

Rhetoric Through Cinema BUNDLE: Engaging SOAPSTone, Appeals, & Devices Analysis

Keywords: persuasive language, performance assessments, project-based assessments, advertisements, evaluating an argument, argumentative writing, rhetorical analysis, persuasive writing, performance tasks, argument writing

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Persuasive Advertisement Rhetoric Project - Rhetorical Devices & Appeals Project

Name: Persuasive Advertisement Rhetoric Project - Rhetorical Devices & Appeals Project
Brand: 21stCenturyLit
SKU: 4266698
Price: 2.25 USD
Availability: InStock
Rating: 4.89 (28 reviews)

21stCenturyLit

1.7k Followers

$2.25

Highlights

Digital downloads

Easel Activities, PDF

Grades

8th - 11th

Subjects

ELA Test Prep, English Language Arts, Writing

Standards

CCSSCCRA.W.1

CCSSCCRA.W.4

CCSSCCRA.SL.1

What others say

"My students enjoyed this activity.They love to draw, and the advertisements were a seamless way to incorporate what they had learned about rhetoric. Thank you for the resource!"

Jonmarie C.

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101

Description

Looking for a more versatile, online learning option? Check out the print and digital version!

Materials Included:

Personalized Teacher Notes
"Persuasive Advertisement" Project Requirements
“Persuasive Advertisement” Grading Scale/Rubric
Class Presentation Handout
Whole-Group Presentation Feedback Forms
Small-Group “Advertisement Fair” Instructions, Planning Guide, and Tally Sheet
Student Exemplars (from 10th grade regular/ESE/ESOL students)

CCSS Alignment:

CCSS.ELA-Literacy.CCRA.W.1
Write arguments to support claims in an analysis of substantive topics or texts using valid reasoning and relevant and sufficient evidence.

CCSS.ELA-Literacy.CCRA.W.4
Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.

CCSS.ELA-Literacy.CCRA.SL.3
Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric.

Other Rhetoric Products You Will Enjoy:

An Introduction to Rhetorical Analysis: PPT, Guided Notes, Practice, and Quiz

Rhetoric Through Cinema BUNDLE: Engaging SOAPSTone, Appeals, & Devices Analysis

Report this resource to TPT

Reported resources will be reviewed by our team. Report this resource to let us know if this resource violates TPT's content guidelines.

4.9

Rated 4.89 out of 5, based on 28 reviews

28
ratings

Mostly used with 9th and 10th grades

Reviews

7th

8th

9th

10th

11th

12th

All verified TPT purchases

Helpful Resource

Rated 5 out of 5

May 22, 2026

This resource was super helpful and a great addition to my rhetoric unit that I use!

megan B.

216 reviews • Illinois

Grades taught: 7th

Easy to execute and effective way to practice rhetorical appeals and devices!

Rated 5 out of 5

May 4, 2026

Met expectations

Great value

Standards-aligned

My students enjoyed this activity.They love to draw, and the advertisements were a seamless way to incorporate what they had learned about rhetoric. Thank you for the resource!

Jonmarie C.

4 reviews • South Carolina

Grades taught: 9th, 10th, 11th, 12th

Great resource!

Rated 5 out of 5

April 14, 2026

This is just what I've been looking for! Thank you!

Stacey H.

288 reviews • Florida

Grades taught: 9th, 10th

Rated 4 out of 5

May 7, 2025

'Great way to keep my 7th graders engaged and reviewing important skills.

Aissa C.

151 reviews

Grades taught: 8th

Rated 5 out of 5

March 29, 2025

Such a great resource. Easy to use and engaging.. My students were very engaged

jane F.

578 reviews

Grades taught: 8th

Rated 5 out of 5

January 24, 2025

Good product - it was user-friendly and helped clarify concepts.

Amy C M.

2,524 reviews

Grades taught: 9th

Rated 5 out of 5

November 5, 2024

I absolutely loved this resource, as did my students. I was able to see their creativity flourish as they created their products. Our principal sat in some of the presentations and was very impressed by the scholars' use of academic vocabulary such as: ethos, pathos, logos, etc. They were able to convey the use of powerful rhetoric in order to sway their "audience" to invest in their products. I believe this is one of the best resources I have purchased.

High School Teaching Treasures

(TPT Seller)

5 reviews

Grades taught: 10th

Response from

21stCenturyLit

(TPT Seller)

Nov 6, 2024

Hi Sandra! Thank you so much for your detailed review. I’m so glad you and your students enjoyed the project!

Rated 4 out of 5

April 1, 2024

Amazing resource! My students loved it! Easy to use and understand.

Shiella H.

388 reviews

Grades taught: 10th

Questions & Answers

Standards

to see state-specific standards (only available in the US).

CCSSCCRA.W.1

Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.

CCSSCCRA.W.4

Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.

CCSSCCRA.SL.1

Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others’ ideas and expressing their own clearly and persuasively.