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This 14 slide lesson focuses on the three (most common) persuasive advertising techniques. The Prezi (or Powerpoint - both formats are included) takes the students through the definition/explanation of each technique and provides high-interest examples of the technique being used in modern advertisements (YouTube videos). After the three techniques have been taught, there are two opportunities for guided practice, which can also be used to check for understanding.
I've included a HUGE wealth of BONUS materials related to the concepts in the lesson! My best-selling ETHOS, PATHOS, LOGOS TASK CARDS are just the beginning!
Looking to take your students a step further?
Persuasive Advertising Techniques - Charity Commercials - PREZI - Engaging