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Includes activities for analyzing a magazine advertisement, instructions for students to create their own persuasive techniques dictionary (either using a foldable, boxes on a blank sheet of paper, or simply in their notebook), and a test. I would also have students design their own ads with at least 5 of the persuasive techniques. I would have them invent a new or improved school supply and create an ad that would persuade people to buy it (this assignment doesn't have a handout). Students can then present their ads and the class can analyze them using the attached audience handout.
As the teacher, you must locate magazine ads that are appropriate examples for your class. I had a class set for practice and a class set for the test (so that everyone had different ads to analyze). Plus I also found a few more examples to give the whole class and a few individual examples of the persuasive techniques to put on the matching section (I cut and glued actual magazine ads for the techniques onto the matching handout). In you initial discussions you don't need many examples because the class will LOVE coming up with examples they know and sharing them.