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Rather than taking a test, have students demonstrate their understanding of persuasive techniques by creating a 30-45 second commercial. This product includes an overview of the project, brainstorming sheet, and storyboard.
It includes a Common Core-based rubric that assesses students for Audience & Purpose, Persuasive Techniques, Presentation, and Conventions.
I also offer a thorough Persuasive Techniques Introduction PowerPoint Presentation with Student Note Sheet and Commercial Assignments that can be used to lead up to this project.