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6.45 MB | 31 pages
Includes a PowerPoint presentation plus three pages of student worksheets with real examples and activities for students to identify and use techniques such as bandwagon, testimonials, and card stacking.
The PowerPoint presentation provides explanations and examples, including real advertisements, of major persuasive techniques, and includes three slides of student practice.
The student worksheets include multiple choice, designing a product and writing an advertisement, matching, and identifying the persuasive techniques in an ad.