includes a PowerPoint presentation plus five pages of student activities with real examples and activities to teach students to identify and use persuasive techniques.
The eleven techniques presented are:
Bargains and Bribery
Name Calling or Innuendo
Call to Action
The presentation provides explanations and examples, including real advertisements, of major persuasive techniques and includes three slides of student practice.
At the end of the PowerPoint, there is also a student notebook sheet in both a fill-in version and a completed version that can be printed out for students to use while viewing the slides.
The student activity set includes three worksheets - multiple choice, designing a product and writing an advertisement, matching, and identifying the persuasive techniques in an ad. It also includes two additional pages with more suggested activities
Teaching students media literacy skills such as recognizing persuasive techniques supports common core standards for many reading skills including identifying the author's purpose, using context clues, comparing two texts, and interpreting information presented visually.
For more practice on a variety of reading skills, see Reading Skills
From Classroom in the Middle