Bundle includes Persuasive Techniques Introduction Presentation and Persuasive Techniques Create a Commercial Project.
The introduction to Persuasive Techniques provides a PowerPoint of persuasive technique definitions and commercial advertising examples from television that highlight each technique. It provides links to recent political ads and a handout to analyze these ads as a class, as well as an assignment to watch and analyze eight commercials at home.
Persuasive Techniques covered: Persuasion, Rhetoric, Ethos, Pathos, Logos, Bandwagon, Individuality, Transfer (Association), Patriotism, Loaded Language, Humor, Snob Appeal, Beautiful People, Plain Folks, Repetition, Slogans, Bribery, Time Crunch, Testimonial, Quotes out of Context, Third Party Technique, Appeal to Authority, Famous People, Name-calling, Scapegoating, Evidence, Cause & Effect, Comparison, Card Stacking, Glittering Generalities, and Red Herring.
Rather than taking a test, have students demonstrate their understanding of persuasive techniques by creating a 30-45 second commercial. This product includes an overview of the project, brainstorming sheet, and storyboard.
It includes a Common Core-based rubric that assesses students for Audience & Purpose, Persuasive Techniques, Presentation, and Conventions.