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Persuasive Writing: Ethos, pathos, logos handouts. Persuasive writing is easier when you break it down by technique. Use these three handouts to introduce the persuasive writing techniques of ethos, pathos, and logos. Give them to your students as a reference and learning aid, or use as a transparency. One handout each for ethos, pathos and logos. Each has an illustration, explanation and a sample paragraph from a famous speech.