Persuasive and argumentative writing often proves more difficult for students because they treat it more as an expository essay, simply explaining their reasons. What they need are rhetorical elements that compel the reader to act or believe as the writer wishes.
Enter the rhetorical triangle. This PowerPoint presentation offers tips and techniques for appealing to ethos, logos, and pathos in student writing.
Pro tip: change the name in the last slide to your own.