Persuasive Writing Unit - Graphic Organizers, Activities, Rubric (Google Option)

Grade Levels
4th - 7th
Resource Type
Formats Included
  • PDF (55 pages)
  • Google Apps™
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The Teacher-Author indicated this resource includes assets from Google Workspace (e.g. docs, slides, etc.).

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This unit is hands-down one of the most motivating and engaging Persuasive Writing units! That's because students get to design a roller coaster and then create a persuasive advertisement for their ride. They learn all about the elements of persuasive writing along with figurative language and propaganda techniques so that they can attempt to persuade others to try out their original roller coaster.

In this 10-day Persuasive Writing Unit, students will develop background knowledge on roller coasters after reading four informational texts, study and analyze advertisements, develop an understanding of critical components of persuasive writing, write their own persuasive advertisements for a roller coaster they designed, present their advertisements to the class, and actively listen to their peers’ writing. Since students write persuasive ads (filled with figurative language, propaganda techniques, and critical persuasive components) about a roller coaster they created, their engagement level is extremely high in this writing unit.

Guided lessons and activities help students to take their first drafts and transform them into well-crafted persuasive advertisements. When it comes time to present their advertisements to the class, they’ll all be begging to go first. You won’t believe how quickly students master persuasive writing and how strong their final writing pieces become in this Persuasive Writing Unit!

Digital Version Included - This resource includes a traditional PDF version of the student writing packet, as well as a link for Google Slides. This means that this resource is ready for Google Classroom! The digital version of the packet is accessible from any computer and allows students to complete their work online. You’ll find links for digital versions of the student writing packet and the grading rubric included with this resource.

This detailed Persuasive Writing Unit includes:

Teacher Resources:

  • Detailed Lesson Plans
  • Advertisement Rubric
  • Active Listening Guide for Students

The Student Persuasive Writing Packet Includes:

  • Roller Coaster Survey
  • 4 Nonfiction Roller Coaster Background Passages
  • Reading Comprehension Questions
  • Hands-on Roller Coaster Vocabulary Activity
  • Guided Notes on Persuasive Writing and Critical Components of Advertisements
  • 3 Model Advertisements and Critical Components Graphic Organizer
  • Pre-Writing Activities - Because Statements, Propaganda Techniques, Figurative Language
  • Step-by-Step Advertisement Pre-write
  • Draft Writing Notes and Expectations
  • Revision Activities: Critical Components, Style and Coherence
  • Active Editing Checklist

Keys: (13 keys total)

  • All keys for instruction
  • Keys for teacher samples and modeling

Common Core State Standards covered in this unit:

  • W.1, W.4, W.5, W.10
  • SL.4, SL.6
  • L.1, L.2, L.3, L.5, L.6, L.7, L.8

FYI: This unit is also a part of a Writing Unit Bundle. The bundle is filled with 12 Writing Units - everything you'll need for an entire year of writing instruction! You can check it out HERE.

Here's an idea! Combine this unit with this 3-Day mini-unit all about the persuasive writing genre. Students create an interactive booklet filled with guided notes and writing prompts. It's the perfect companion to this writing unit! Check it out here.

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Total Pages
55 pages
Answer Key
Included with rubric
Teaching Duration
2 Weeks
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to see state-specific standards (only available in the US).
Acquire and use accurately a range of general academic and domain-specific words and phrases sufficient for reading, writing, speaking, and listening at the college and career readiness level; demonstrate independence in gathering vocabulary knowledge when encountering an unknown term important to comprehension or expression.
Demonstrate understanding of figurative language, word relationships, and nuances in word meanings.
Apply knowledge of language to understand how language functions in different contexts, to make effective choices for meaning or style, and to comprehend more fully when reading or listening.
Demonstrate command of the conventions of standard English capitalization, punctuation, and spelling when writing.
Demonstrate command of the conventions of standard English grammar and usage when writing or speaking.


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