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This is an excerpt from the complete Pockets Change Financial Literacy Curriculum, which teaches students personal finance skills, entrepreneurship, stock market, and real estate basics. All lessons are also tied to common core and national standards. They are differentiated and use experiential learning techniques and help students hone 21st century learning skills.
In this lesson, students learn various advertising tactics that are used to convince them to buy things. They then take these same advertising tactics to develop an image for their businesses and create ad campaigns for print and TV. They will eventually present these ads to their peers.
This lesson includes standards, activity description, key terms, assessment, and all necessary worksheets.