Pockets Change Literacy: Advertising Tactics Part 2

Pockets Change Literacy: Advertising Tactics Part 2
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This is an excerpt from the complete Pockets Change Financial Literacy Curriculum, which teaches students personal finance skills, entrepreneurship, stock market, and real estate basics. All lessons are also tied to common core and national standards. They are differentiated and use experiential learning techniques and help students hone 21st century learning skills.

Students deliver their ad campaigns in this lesson, beginning with a viewing of all the businesses’ print ads and leading into a presentation of all the commercials. Students will rate each other’s commercials and then choose which businesses they want to sign up with. This activity is a great opportunity to address the power
of good advertising.

This lesson includes standards, activity description, key terms, assessment, and all necessary worksheets.
Total Pages
10 pages
Answer Key
Teaching Duration
1 hour
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