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Global marketing activities take place within the political environment of governmental institutions, political parties, and organizations through which a country’s people and rulers exercise power.
That is why Political, Legal, and Regulatory Environments is very important. With the help of this teaching resources you will be able to explain your students what is it Political, Legal, and Regulatory Environments. This Political, Legal, and Regulatory Environments teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Political, Legal, and Regulatory Environments Lecture or Seminar.
1 Understand the elements of a country’s political environment that can impact global marketing activities.
2 Define international law and describe the main types of legal systems found in different parts of the world.
3 Understand the most important business issues that can lead to legal problems for global marketers.
4 Describe the available alternatives for conflict resolution and dispute settlement when doing business outside the home country.
5 In general terms, outline the regulatory environment in the European Union
By purchasing this teaching resource, you will get:
1 Political, Legal, and Regulatory Environments Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Political, Legal, and Regulatory Environments with 91 different questions.
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